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Trademark protection in Sweden – how it works

With Swedish trade mark protection, you secure the intellectual property rights to your trade mark on the Swedish market. It also protects you from unknowingly infringing on another party’s trade mark. Below you can read more about how trade mark protection in Sweden works and why it is important to have.

What does trade mark protection involve?

Trademark protection is about ensuring the exclusive right of use of things that characterize the particular products or services your company markets. That is, your trade mark, which can be anything from a logo or a special sound, to a font, a figure, or a particular design. Put simply, a trademark can be likened to the public face of a company – something you want to inspire trust, arouse interest, and symbolises the values your company stands for.

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FOR YOU RUNNING A BUSINESS IN SWEDEN

3 reasons to protect your trade mark

Secures exclusivity

It is illegal for others to use a registered trademark. As the owner of a protected trademark, you have the law on your side in case a dispute arises.

Prevents infringement

Trademark protection in Sweden is only granted if there is not already an identical or similar trademark registered with PRV. So a registration not only prevents others from illegally using your mark – it also protects you from accidentally infringing on another party’s.

Increases value

Companies with a registered, protected trademark are often valued more highly by investors. Commercially, trademark protection is a smart move strategically.

Two paths to Swedish trade mark protection

The easiest and quickest way to protect your trade mark in Sweden is to apply for trademark registration with the Swedish Intellectual Property Office (PRV). However, in order for you to get proper protection, it is important that you are thorough with the preparatory work and that you enter the correct information and trademark classes

If you want help with your registration, we at Abion are happy to help. With in-depth expertise in trademark protection – in all aspects – we ensure that your application is correct for your specific purposes. Via your customer portal Abion Core, you can also manage your trade mark once it has been registered. There you will find, among other things, functions for trademark monitoringdomain registration, and management of certificates.

Trademark protection can also be obtained without the need to apply for registration. This, however, requires that the brand has been well established for a long period of time – usually several years. Since registration with PRV is a safer and significantly faster way to get trademark protection in Sweden, this option is preferable.

Criteria for protection by trade mark registration

Trademark protection aims to protect the unique characteristics that differentiate a good or service from similar ones on the market. This means that for a trade mark registration to be granted, the following criteria must be met:

  • There must be a clear distinction between your products or services and similar ones on the market.
  • It can’t be possible to confuse your trade mark with others on the market.

If your application for registration is rejected, it is usually because one of the above requirements is not met. It’s also important to keep in mind that your trademark isn’t allowed to be too descriptive for the product or service it is intended to represent. This is so that no company gets exclusive rights to words that are necessary to describe part of a product or service – for example, "coffee" or "IT services".

FAQ about trade mark protection in Sweden

How can my business stay updated on changing trade agreements?

To stay updated on changing trade agreements, you should monitor updates, participate in public consultations, and review negotiations to influence your trading strategies and costs. This will help you stay informed and adapt to changes in trade agreements.

What steps should I take if there’s an error in my customs declarations?

It is essential to swiftly rectify and inform the customs authorities of any inaccuracies in your customs declarations to avoid additional issues and possible fines.

What is the importance of having an EORI number in international trade?

An EORI number is vital for international commerce as it designates your business as an officially recognised trader for importing and exporting goods beyond your immediate customs zone, therefore allowing you to lawfully engage in global trade.

Why is it necessary to understand export controls and sanctions?

Comprehending sanctions and export controls is crucial for adherence to global trade regulations and averting severe legal repercussions.

How can technology improve my customs management processes?

Implementing integrated customs management systems can expedite import/export transactions, decrease trade expenses, and improve accuracy in customs declarations and payments, ultimately streamlining your trade operations.

Want to know more about trade mark protection in Sweden?

Contact us and we will tell you more!

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