About us

Dedication beyond the expected

We provide solutions for managing intellectual property rights, domain names, web security, and brand protection. Our all-in-one platform simplifies brand asset management, allowing you to focus on what matters while we safeguard your brand every step of the way.


Clients all over the globe


Employees in 17 offices

272 000+

Protected domains

Abion map offices

Globally positioned and locally empowered

We have gathered the world's leading experts under one roof. With a local presence across Europe and the UAE, and a global network, we can ensure a personal touch whenever required.

We have all aspects of brand protection covered: 

  • Web security
  • IP and legal consultancy
  • Strategic domain name consulting
  • Online brand protection and enforcement
Abion ACANN accredited registrar
WTR 1000
IAM 1000 Abion
INTA Abion
ISO 27001


Guardian of brands since 1994

Previously, intellectual property (IP) assets were scattered and challenging to manage. We tackled this with our in-house developed platform, providing a complete overview of everything related to your brand. The platform frees up your time and resources – something we are passionately committed to.


Some of our clients

Lindt customer to Abion
Folksam logo
RevolutionRace kund till Abion
Lyko logga
AFRY kund till Abion

The story of Brand Freedom


Domain names obtainable in Sweden

Entrepreneurs Hans Thorén and Per-Anders Hurtigh are among the first to give the public an opportunity to acquire domain names and hosting solutions.


Sweden's first ICANN registrar

The monopoly on .COM is abolished and ICANN is formed. Our journey starts with the company becoming Sweden's very first ICANN-accredited registrar. This means that we also are Europe's third and the world's seventh registrar.


Protection for intellectual property grows

In the early 2000s, companies see an increased need to monitor and strengthen their intellectual property rights. Ports Group becomes an early player in brand management, which contributes to the company's continued strong growth.

LATE 2000S

The world’s organisations go online

Digitization is gaining momentum and the world is changing rapidly. It is now a matter of course for all businesses to be available online and on social media. This development attracts the interest of criminals, who see opportunities to commit new types of fraud by taking advantage of the security loopholes that now expose companies and their data.


A vision for Brand Security

Ports Group becomes even more pronounced in its vision to protect brand assets around the world. Our new aim is to become an all-in-one partner in Brand Security as we have the in-house expertise required to deliver a complete solution for all disciplines of brand protection. 


Ports Management is launched

Companies are seeing a growing need to gather, review and manage their global brand assets. We see an opportunity to create a digital solution where customers can make purchases and renewals themselves, but also get a comprehensive overview of their asset portfolio. This originates the development of our pioneering customer platform Ports Management.


More competence gathered in-house

An eventful year characterised by growth, both organically and through the acquisition of three companies. During the year, Otmore, CoreBiz and Inbrand are bought and our expertise within brand protection was strengthened, resulting in an even more comprehensive and valuable solution for our customers.


A European IP-powerhouse

Our European presence is greatly strengthened when we joined forces with BRANDIT. We now have around 140 employees in offices in Switzerland, Italy, Norway, Denmark, Malta and Turkey, among others. With this acquisition, both our customer base and our assets within the Domains and Trademark segments are expanded. We are also welcoming a new majority shareholder, Bridgepoint, one of the world's leading private asset growth investors.


New name, new costume, one company

Ports Group and BRANDIT transform into Abion. We unite the world's foremost brand protection experts under one roof. With the vison to be the #1 tech-enabled guardian of brands across the globe, Abion is set out to empower brands of all sizes and types – Brand Freedom.



Abion expands its global presence opening new office in Dubai

The opening of our new office in Dubai is marking a significant milestone in Abion's global expansion strategy. The development is a testament to our commitment to providing unparalleled and innovative brand protection services to clients worldwide.



Abion achieves ISO 27001 Certification

We are proud that we have successfully become an ISO 27001-certified company. This certification highlights our dedication to information security, ensuring client confidence, regulatory compliance, and continuous improvement in protecting corporate and customer data.



Extending our international footprint with the acquisition of Lane IP

With the acquisition of Lane IP, a renowned UK-based IP specialist, we reinforce our position as a leading European player. This move aligns with our long-term strategy to enhance our presence in key markets and expand our service portfolio to better serve our clients. Our presence now includes China, Hong Kong, Ireland, Malaysia, New Zealand, and the UAE.


Our employees - your dynamic heroes

The backbone of Abion is the dedicated and exceptional individuals with cutting-edge expertise that are our employees.

Abion has a local presence across Europe and a global network. Currently, we have about 150 employees based in offices located in Sweden, the UK, Italy, Norway, Malta, the UAE, Denmark, Switzerland, and Turkey.

Our team consists of experts with diverse backgrounds and specialties; intellectual property lawyers, tech specialists, software developers, domain name strategists and trademark experts – all equally passionate about brand freedom.

Nicole Giblin, Mark Devaney and Farid el-Hares

Bridgepoint fuels our mission to safeguard brands worldwide

Abion is supported by Bridgepoint, a robust majority owner renowned for its expertise in private equity investment. As one of the world’s leading private asset growth investors, Bridgepoint aligns perfectly with our vision of becoming the #1 tech-enabled guardian of brands worldwide. With a strong local presence in Europe, the US, and China, Bridgepoint combines global reach with local market insights and sector expertise, complementing Abion's development and growth trajectory.

Our board is led by Lars Börjesson, former board member of SBAB and former CEO of KGH (part of Maersk). Additionally, among our board members is Etienne Sanz de Acedo, CEO of the International Trademark Association (INTA).

See all members of the board

We're here – let's talk

Whether you need support, want to join our team, or seek guidance on the best brand protection strategies, we're here for you.

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Abion AB, corporate identity number 556633-6169 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Functional cookies

Functional cookies need to be placed for the website to perform in the way that you expect. For instance to remember which language you prefer, to know if you are logged in, to keep the website secure, remember login credentials or to enable sorting of products on the website in the way that you prefer.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data