Register a trademark – from application to registration
How do you apply to register a trademark? How do I know if my trademark application is correct? Our experts have extensive experience of correctly registering trademarks.
Apply for a trademark
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Apply to register a trademark with us
When you apply to register a trademark with us, our legal team ensures that the application is correct and is in line with your business strategy. In addition, you are protected from potential infringement and threats. Our experts will help you:
- Plan a strategic trademark registration
- Identify potential business risks
- Make sure you have the necessary rights to conduct business in the right markets
- Easily manage your brands together with the Abion Core customer platform
All expertise in-house
Our experts have a solid grounding in intellectual property law and are always within easy reach of our colleagues in IT and Domain.
When you group your brands with us you ensure secure management with guaranteed renewal of your trademarks. At the same time, you have the opportunity to have your brand monitored and to be notified in case of infringement.
In our platform, you get a clear overview of your assets, a high level of security, and automated management of all top-level domains in the world.
From dream to reality
With a registered trademark, you don’t only create opportunities, but you also assert your right to exclusively use it in all commercial communication. Having said that, it is extremely important to fill in applications correctly to avoid the risk of leaving out a vital part.
A company survives on brand reputation and goodwill. Massive investments and marketing efforts are spent annually on increasing brand awareness. Despite this, our experience at Abion is that the correct knowledge of how a brand should be protected and strengthened is often low among entrepreneurs.
The importance of retaining exclusive rights
A strong brand is not created overnight. A fundamental prerequisite for a strong brand is having exclusive rights to the trademark. Without exclusive rights, competitors and other operators are more or less free to use exactly the same trademark, which risks creating confusion on the market. Because the world we live in is digitalized, an individual, a decision maker, is constantly exposed to different impressions and brands. That’s why a brand needs to be unique, strong, and have a good backstory.
From local to international markets: We safeguard your trademark everywhere
Trademark registration should be pursued in all markets where you conduct any form of business, whether it's production, marketing, sales, or a combination of these activities. While some companies may find registration on the domestic market, such as Swedish, sufficient, others may require protection across the entire EU or internationally.
Wherever in the world your trademark needs protection, Abion is here to assist. With our extensive experience in trademark registration, we conduct a comprehensive, cost-effective, and streamlined process, from start to finish.
Do you want to find out more about how registering a trademark with our help works? You are most welcome to contact us today.
A registration is usually valid for 10 years
This provides a relatively inexpensive insurance policy for one of the company's most important assets. The important thing is to think broadly. Anything that characterizes your business, your product/service, or the company's story – and for which you want exclusive rights – should be protected. In addition, a policy and strategy involving the company's brands should be developed to increase brand identity internally and externally. Our experts can, of course, assist with this. In order for the brand to have a long shelf life, at Abion we always include a classification of your brand together with a member of our legal team.
FAQ about registering a trademark
How much does it cost to register a trademark?
It depends on where you are going to register it. In Sweden, a trademark registration costs from SEK 2000. Within the EU, it costs from EUR 850. Internationally, it varies depending on the country or countries.
Can I change a trademark registration?
Yes, you can make changes in an application, but you can also change a registered trademark. However, in an already registered trademark, it is only possible to make small alterations that do not affect the overall impression of the mark.
What is required to register a trademark?
In order to be able to register a trademark, it is required, among other things, that the trademark has sufficient distinctive characteristics, that there is no risk of confusion, and that it does not violate copyright or other laws.