Protect your brand in healthcare – preserve trust

In healthcare, trust is everything. From telehealth platforms to drug delivery services, patients rely on your brand. Yet fake doctor profiles, cloned portals, counterfeit medications, and phishing scams erode that trust - often before you notice.

For hospitals, medical device manufacturers, and health-tech providers, brand misuse isn’t a minor compliance issue; it's a direct threat to patient safety, regulatory standing, and brand credibility. Together with Abion, you can stay in control.

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How healthcare companies stay in control with Abion

For healthcare organisations, reputation isn’t just about image, it’s about trust, safety, and regulatory alignment. When that trust is broken, patients hesitate, systems slow down, and compliance risk escalates. That’s why healthcare brands choose a partner who understands the complexity of their environment and can act fast when it matters most.

Abion supports hospitals, health-tech providers, and medical manufacturers in protecting every digital touchpoint that connects their brand to the public. From identifying impersonation attempts and taking down fraudulent websites to uncovering credential leaks or spotting rogue pharmacy listings, we help our healthcare clients move from reactive to proactive brand protection.

This isn’t just threat detection - it’s full-spectrum visibility, legal-grade enforcement, and scalable governance that works in real-world healthcare settings. Abion makes sure your patients meet the real you, and not a dangerous copy.

Why healthcare is under focus from attackers

Healthcare runs on trust - and attackers know it. As hospitals, health-tech firms, and pharmaceutical brands digitise patient interactions and supply chains, the attack surface area grows. Today’s threats, from counterfeit medications to cloned portals and vendor fraud, are rarely isolated or manual. They’re coordinated, scalable, and often go undetected until the damage is done.

Whether it’s a spoofed telehealth platform or a fake procurement request, the objective is the same: hijack your brand and exploit the trust and data you've built with patients, professionals, and partners.

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Key threats to defend against

Healthcare organisations face a suite of recurring and interconnected digital threats. These risks don’t operate in isolation, they’re part of a coordinated, automated campaign to undermine your brand and portfolio. Explore some of them below to understand how attackers exploit them, and how a proactive defense stops threats before they reach patients:

Counterfeit Medications & Medical Devices

Fake or unauthorised versions of medications and medical devices appear on fraudulent websites, unregulated marketplaces, or through deceptive pharmacy listings. These listings endanger patient safety, bypass regulatory channels, and erode trust in legitimate suppliers. The financial and reputational risks are matched only by the potential for clinical harm.

Cloned Portals & Telehealth Impersonation

Attackers replicate login portals, telehealth dashboards, or patient registration pages to harvest credentials and sensitive health data. These cloned interfaces are designed to mimic real services, often using lookalike domains and hijacked branding - and can operate for days or weeks without detection.

Phishing & Patient-Centric Email Scams

Fraudulent appointment confirmations, test result notifications, or payment reminders are sent using spoofed domains and email identities. These campaigns target patients and staff alike, with the goal of capturing personal health data, login credentials, or payment details, often under the guise of urgency or medical necessity.

Vendor/BEC Attacks & Supply Chain Fraud

Healthcare procurement teams are frequent targets of Business Email Compromise (BEC). Fake invoice emails, altered banking details, or impersonated supplier communications can disrupt the supply of critical materials, delay treatments, and lead to significant financial loss.

Data Breach & Dark Web Exposure

Login credentials, patient records, clinical trial data, and proprietary R&D materials are frequently exposed and sold via underground forums. These leaks may originate from earlier phishing incidents, third-party vendors, or unmonitored entry points across a large organisation’s digital ecosystem.

Fraudulent Telehealth & Mobile Health Apps

Unauthorised apps claiming to offer consultations, symptom checkers, or health tracking often exploit brand names and visual identities to attract downloads. Once installed, they can harvest sensitive data or mislead users with false or dangerous health information, posing a direct risk to safety and brand credibility