We deliver a comprehensive trademark and domain portfolio for Vasaloppet



Large gaps in Vasaloppets trademark protection

Vasaloppet had an impossible situation with large gaps in their current trademark protection and a scattered domain name portfolio. The potential consequences of this might have ranged from “mild” ones such as an unnecessary amount of administration, to purely business critical ones such as actually loosing trademark rights and/or domain names or losing the sole rights to their brands, legally and/or digitally.

It was quickly agreed that there were large gaps in the current trademark protection that needed to be taken care of immediately, and that the owner and contact details of the existing registered trademarks and domain names differed and in some cases even wrong. The portfolios were also scattered between different suppliers which all in all resulted in an unreasonable amount of administration as well as the constant risk of actually miss a renewal of a trademark and/or domain name.

Finally, someone has worked this out! Abion takes care of our whole portfolio.
jon svensson
Jon Svensson
Head of marketing - Vasaloppet


The goal was to get sole rights of the trademarks

We initiated by doing an analysis/investigation of the current state of the trademarks and domain names owned by or associated with Vasaloppet. An action plan was formulated and implemented. The most prioritized action was getting sole rights to the most important brands, on several markets such as the EU, Norway, the US and China. At the same time as the trademark related actions were carried out, a consolidation of the domain names was initiated.


Can sleep well at night!

By treating the trademark and domain name portfolios as one, with an overall policy for all assets that is implemented with an action plan based on that policy, Vasaloppet has ensured legal sole rights to their brands in terms of trademarks, as well as digital in terms of domain names. By outsourcing both the administration and legal responsibility for both the trademark and domain name portfolio, it is fair to say that the concerned parties at Vasaloppet also sleeps better at night!

Solutions in the case

partnerprogrammet Internetselskab Abion

Trademark consulting

Need help with trademark consultation? As part of our trademark management, we offer expertise in strategic policy and consultation for your trademark.
Customer Support Abion Register your trademark now

Trademark registration

From dream to reality. Our legal team will help you apply to register a trademark so no vital details are missed.

About Vasaloppet


Vasaloppet is one of Sweden’s most famous brands. It is the world’s oldest, biggest and longest ski race. Perhaps unknown to many are the many sub-brands that exists under the Vasaloppet brand and that there are 16 different races in total within the fields of cycling, running and cross-country skiing that yearly attracts 100 000 participants. Apart from the classic races between Sälen and Mora in Sweden, Vasaloppet is also arranged in the US and China. vasaloppet.se

Customer cases

Other customers we help

Svenska Skidförbundet Kundcase Abion

Swedish Ski Association

Get complete control over their brands and domains
Coolstuff customer case


Coolstuff gets help with their trademark and domain registration
Norce customer case Abion


Handling strategic and legal issues during the rebranding

Find out how we can help your business

Get in touch and we will tell you more

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Abion AB, corporate identity number 556633-6169 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Functional cookies

Functional cookies need to be placed for the website to perform in the way that you expect. For instance to remember which language you prefer, to know if you are logged in, to keep the website secure, remember login credentials or to enable sorting of products on the website in the way that you prefer.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data