Vasaloppet
We deliver a comprehensive trade mark and domain portfolio for Vasaloppet
Challenge
Large gaps in Vasaloppets trade mark protection
Vasaloppet had an impossible situation with large gaps in their current trade mark protection and a scattered domain name portfolio. The potential consequences of this might have ranged from “mild” ones such as an unnecessary amount of administration, to purely business critical ones such as actually loosing trade mark rights and/or domain names or losing the sole rights to their brands, legally and/or digitally.
It was quickly agreed that there were large gaps in the current trade mark protection that needed to be taken care of immediately, and that the owner and contact details of the existing registered trade marks and domain names differed and in some cases even wrong. The portfolios were also scattered between different suppliers which all in all resulted in an unreasonable amount of administration as well as the constant risk of actually miss a renewal of a trade mark and/or domain name.
Finally, someone has worked this out! Abion takes care of our whole portfolio.
Solution
The goal was to get sole rights of the trade marks
We initiated by doing an analysis/investigation of the current state of the trade marks and domain names owned by or associated with Vasaloppet. An action plan was formulated and implemented. The most prioritized action was getting sole rights to the most important brands, on several markets such as the EU, Norway, the US and China. At the same time as the trade mark related actions were carried out, a consolidation of the domain names was initiated.
Result
Can sleep well at night!
By treating the trade mark and domain name portfolios as one, with an overall policy for all assets that is implemented with an action plan based on that policy, Vasaloppet has ensured legal sole rights to their brands in terms of trade marks, as well as digital in terms of domain names. By outsourcing both the administration and legal responsibility for both the trade mark and domain name portfolio, it is fair to say that the concerned parties at Vasaloppet also sleeps better at night!
Solutions in the case
Register trade mark
Trademark consulting
About Vasaloppet
Vasaloppet
Vasaloppet is one of Sweden’s most famous brands. It is the world’s oldest, biggest and longest ski race. Perhaps unknown to many are the many sub-brands that exists under the Vasaloppet brand and that there are 16 different races in total within the fields of cycling, running and cross-country skiing that yearly attracts 100 000 participants. Apart from the classic races between Sälen and Mora in Sweden, Vasaloppet is also arranged in the US and China. vasaloppet.se
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