QlikTech International
QlikTech gets help with a complete solution for their digital brand management
Challenge
QlikTech was looking for a strategic partner
As a global company with a well-known brand, Qlik needs a strategic partner for the registration, management and global monitoring of domain names.
Qlik is indeed a global company; consequently, protecting domain names in all parts of the world becomes crucial for the protection of their brands. Therefore, the ability to centralize all domain name administration at ONE partner has been a prerequisite for achieving that level of brand protection.
We have worked with Abion for many years and with much success. We love working with Per and the team as they always deliver a great result and are lovely people to work with.
Solution
Get help with consolidation and monitoring
We are responsible for the registration and management of QlikTech's global domain name portfolio as well as monitoring the brand to identify infringements. We also assist their legal department to evaluate various cases of intrusion as well as recommendations on when and how to act on them.
The collaboration also includes a strong strategic partnership with a consolidated global domain name portfolio with extensive intrusion monitoring. As a member of QlikTech's internal "Domain Governance Group", we also handle all strategic domain name issues for the Qlik Group.
Result
High brand awareness creates risks
Qlik is indeed a global company; consequently, protecting domain names in all parts of the world becomes crucial for the protection of their brands. Therefore, the ability to centralize all domain name administration at ONE partner has been a prerequisite for achieving that level of brand protection. Due to our ability to register domain names in all countries worldwide, Qlik has been able to keep growing, with Abion as their strategic partner.
In May of 2018, on behalf of Qlik Tech International, we added another win in a domain name dispute regarding the domain name QLIK.TECH where a holistic view of the domain name had been taken. The win regarding QLIK.TECH is a clear sign that this trend shows no intention of slowing down, which is great news for all trademark holders.
Solutions in the case
Trademark consulting
Domain consolidation
About QlikTech International
QlikTech
Qlik Tech International delivers intuitive platform solutions for self-service data visualization, guided analytics applications, embedded analytics and reporting to approximately 45,000 customers worldwide. Companies of all sizes, across all industries and geographies, use Qlik solutions to visualize and explore information, generate insight and make better decisions. qlik.com
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