GRESSPADEL

Abion Helps GRESSPADEL Build a Strong Intellectual Property Foundation for Long-Term Growth

Turning a founder-led vision into a sustainable brand requires more than a strong concept. It also requires the right legal and strategic foundations to protect the brand, support future growth, and create confidence when entering into partnerships and seeking investment.

GRESSPADEL, a Danish sports and event organisation founded by Helle Gress Janniche, is built on the belief that sport can be a powerful catalyst for wellbeing, community, and social impact. With ambitions to develop GRESSENTIAL into a broader platform connecting sport, education, wellbeing, fundraising, and social impact, Helle recognised the importance of establishing a robust intellectual property strategy from the outset.

To support this vision, she turned to Abion for trademark expertise, strategic sparring, and guidance throughout the development of the GRESSENTIAL brand.

CHALLENGE

Protecting a Vision with Long-Term Ambitions

GRESSPADEL operates at the intersection of sports, events, wellbeing, education, and social impact. While the organisation is currently founder-led and based in Denmark, its long-term ambition is to develop GRESSENTIAL into a scalable platform with national and international reach.

This created a number of important considerations around intellectual property and brand protection. Helle needed to establish an appropriate legal foundation for a concept intended to evolve across multiple disciplines, activities, and markets.

The challenge was therefore not simply to register a trademark. It was to understand the opportunities and potential risks surrounding the GRESSENTIAL brand and ensure that the intellectual property strategy supported the broader business vision.

SOLUTION

Combining Trademark Expertise with a Strategic Approach

Abion supported Helle throughout the process, combining intellectual property expertise with a genuine understanding of the entrepreneurial vision behind GRESSPADEL and GRESSENTIAL.

Helle first met Jesper Knudsen, CEO at Abion, through the Seedster event, where they discussed GRESSPADEL and the wider vision behind GRESSENTIAL. Jesper shared valuable strategic advice and helped Helle further develop her thinking around the project and its future direction.

Helle was then introduced to Mette Højlund, Legal Director at Abion, who conducted the preliminary trademark assessment for GRESSENTIAL within the European Union.

Her contribution helped to:

• Assess the prospects and potential risks associated with protecting the GRESSENTIAL trademark.
• Establish a stronger legal foundation for the future brand and platform.
• Translate complex intellectual property considerations into clear, practical business decisions.
• Build greater confidence around the brand as she moves forward with partnerships, fundraising, and business development.

RESULT

A Secure Foundation for Future Development

With the trademark process supported by Abion and a clearer intellectual property strategy in place, Helle has been able to focus on the next stage of development for GRESSPADEL and GRESSENTIAL.

This legal foundation provides space for what matters most: developing partnerships, pursuing investment and fundraising opportunities, creating meaningful sporting and community experiences, and building a platform designed to generate lasting social impact.

For Helle, the value of the partnership extends beyond legal advice. Abion has become a trusted strategic partner throughout her entrepreneurial journey, combining professional expertise with personal commitment and an understanding of the wider vision behind the business.

As GRESSENTIAL continues to develop, the strong foundation established today provides an important platform for future growth in Denmark and beyond.