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Abion acquires Otmore and strengthens its position in the Nordic region as the leading SaaS player in Brand Protection

Abion AB has entered into an agreement to acquire Otmore Ltd, one of Europe's fastest growing IP companies – offering services and products in the areas of trademark protection and domain name management. The background to the transaction forms part of Abion's acquisition strategy to grow within the brand protection sector. 

“It's a perfect match strategically. Otmore has a proven model of driving rapid growth, and Abion can provide Otmore's client base with additional software and services in domain management and cybersecurity. The acquisition also gives us an increased European foothold with operations in Spain and Malta, which means that we also get closer to our customers in the rapidly growing Tech and gaming market", comments Magdalena Bonde, CEO of Abion AB. 

"It feels great to collaborate with Abion and we see clear synergies from the merger. Our joint, strengthened, product portfolio strengthens both of our positions in the market – and gives our existing clients access to more and better products to strengthen their own digital brand protection. Together we look forward to establishing our position as Europe's leading player in Brand Protection," says Jarno Hottinen, founder and CEO of Otmore Ltd.  

Market leader aims for both organic and acquisition growth

Abion is the market leader in the Nordic region and in Brand Protection, both in terms of expertise and services. In addition to extensive experience in domain management, Abion offers a wide range of security solutions such as the majority of digital certificates, email solutions, hosting, and in-house legal expertise for services such as trademark registrations, infringement/dispute management, and intellectual property monitoring. The delivery hub and proactive monitoring takes place via Abion's leading platform Abion Core. 

"Abion is the only company in the market to deliver a comprehensive package, together with a platform as the hub of delivery. We create control over the entire brand portfolio, ranging from domains, trademark registrations, and cybersecurity products. Our customers always have access to our experts in brand protection so that they can strategically and proactively minimize the risks of threats associated with their brand and gain the ability to take action before threats turn into large and expensive problems," says Magdalena Bonde.

"Our vision is to become Europe's largest provider of brand protection services. Together with the strong team at Otmore, we are now one step closer to that position. We will continue to aim for both organic growth and acquisition growth," concludes Magdalena Bonde.

The parties have chosen not to disclose the purchase price. The transaction is expected to be finalized on March 22, 2022.

EY Corporate Finance has acted as financial advisor and Setterwalls Advokatbyrå (Law firm) legal advisor to Abion in the transaction. 

For further information, please contact

Magdalena Bonde  
CEO, Abion AB  
+46 76 112 00 48

Jarno Hottinen 
CEO & Founder, Otmore Ltd 
+34 658 626 740

About Ports Group

Ports Group

Ports Group is a fast-growing and profitable SaaS company in the Brand Tech sector. Ports Group has a unique position in the market with 25 years of experience in digitalization as an ICANN accredited registrar and with a comprehensive Brand Protection package and software and services within Domain Management, Trademark Management, and Cyber Security.

Central to what Ports offer is the software platform Abion Core, which brings together the portfolio of holdings, giving an optimal overview and automated management of the clients' brand protection. The platform manages domains, trademark holdings, and cybersecurity products. Proactive protection through Ports Group's monitoring services secures the customer's intellectual property rights and exclusive rights.

Ports Group - Your all-in-one partner in brand protection - abion.com

About Otmore


Otmore was founded in 2015 and today is one of Europe's fastest growing IP agencies – offering products and services in the areas of trademark protection and domain name management. Otmore manages a portfolio of over 5,000 brands and has a particularly strong market position in the sectors for fast-growing, deep tech, and digital companies.

Otmore – Protecting some of the world’s finest brands since 2015 – otmore.com


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