Stand Out and Stay Secure With a dotBrand Domain
A dotBrand top-level domain isn’t just any domain – it’s your brand name right of the dot. Think .yourbrand instead of .com, creating a unique, memorable, and secure online identity.
Simplified Navigation
A dotBrand TLD makes domains more readable, memorable, and intuitive, easily guiding customers to relevant content.
Improved Security
Stronger protection against fraud, phishing, and fake websites, ensuring trust and authenticity. While also enhancing internal security for dotBrand communications and critical infrastructure.
Complete Ownership
Full control, no third parties, no restrictions – just your own secure domain ecosystem.
Own Your Digital Identity with a dotBrand Domain
- With a dotBrand top-level domain, or '.brand', you can direct your customers straight to the most relevant content quickly and easily using intuitive navigation. For example: ‘product.brand’ or ‘campaign.brand’.
- No one else can register domain names in your dotBrand, as it is exclusively available to the trade mark owners. This ensures greater protection for your customers against malicious and fraudulent websites claiming to be yours.
- For the first time in 10 years, applications for a dotBrand top-level domain (TLD) are expected to open. At Abion, we do more than register domains – we help you craft digital strategy, ensuring your dot brand domain supports your long-term growth. As an ICANN-accredited registrar, we can secure your future-proof domain name and support you at every step – from application to implementation.
How Leading Brands Are Using dotBrand to Strengthen Their Digital Presence
SEAT
- Third-party dealers stay on brand with .seat extensions
- Controls its global dealer network by creating localised mini-sites for retailers and garages
- Enhances regional consistency and brand recognition with a unified .seat domain structure
Microsoft
- Enhances security and simplifies user experience with .microsoft
- Unifying user-facing Microsoft 365 apps and services to .cloud.microsoft
- Reduces domain fragmentation by consolidating hundreds of legacy domains into a unified, secure namespace
French Bank BNP Paribas
- Easy-to-remember for customers: mabanque.bnpparibas (“my bank”.bnpparibas)
- Enhances security and reliability in a trust-driven industry
- Improves online security for their customers
Watch Our Webinar: dotBrand Domains
With the next application round for dotBrand domains fast approaching, we recommend watching our dotBrand webinar.
We will cover:
- The latest news about the application process
- What dotBrand domains are and how they work
- Why top brands are making the switch
Your dotBrand Strategy Starts Here
Benefits with Abion as Your dotBrand Registrar
- ICANN-Accredited Registrar: Expertise in securing and managing dotBrand domains.
- 30+ Years of Digital & IP Experience: A proven track record in domain strategy, brand protection, and online security.
- End-to-End Domain Management: Secure, automate, and streamline your entire domain ecosystem via our IP Management platform.
- Strategic Guidance: More than just a registrar – We help you evaluate whether a dotBrand is right for you and if yes, how to integrate it into your your digital strategy for maximum impact.
- Security & Compliance: As ISO27001-certified, Abion ensures the highest protection standards and regulatory compliance.
A Full-Service Partner For Claiming Your dotBrand Domain
A dotBrand domain strengthens your marketing strategy while enhancing security and simplifying the domain name management. We handle everything; strategy, application and implementation.
Get the Guide to dotBrand Domains
This guide shows how dotBrand gTLDs give companies greater control, security, and trust online. You’ll find key advantages and real-world examples, along with details on the upcoming ICANN application window.
FAQ – What You Need to Know About dotBrand
A dotBrand is a Top-Level Domain (TLD) like .com or .org, but instead of a generic extension, it features your brand name to the right of the dot. You own and control the entire namespace, ensuring exclusivity and security.
The process involves ICANN approvals and technical setup, which can take several months. Planning early with Abion’s strategic guidance ensures a smooth and efficient application.
Only registered trade mark owners with verified rights are eligible to apply, as per ICANN requirements.
For the first time in 10 years, applications for dotBrand TLDs are reopening. Acting now ensures your brand secures its exclusive digital space before competitors do.
Yes, they are just two different ways of referring to the same concept – a top-level domain (TLD) that features your brand name to the right of the dot, such as .yourbrand.
Your existing domain names remain unchanged. A dotBrand TLD can complement or, if needed, replace your current domain strategy, offering greater flexibility, brand consistency, and security.
Companies should evaluate the opportunity for their organisation, not just in terms of where it would add value but also what is involved in running a dotBrand domain.
Operating a dotBrand is very different to a standard domain name, bringing with it advantages but also additional obligations. Companies that apply will be committing to invest in a long-term asset for their organisation.
Therefore, it’s advisable to assess how you might use your dotBrand domain, which should involve consultation with all potential stakeholders in the business.
At Abion, we guide you through this process, helping you evaluate the benefits, responsibilities, and strategic potential of your dotBrand.
A dotBrand domain ensures that only verified entities can register domain names under your TLD, eliminating risks from fraud, phishing, and impersonation. It also enhances internal security, ensuring employees can trust communications and platforms within your dotBrand ecosystem.
Yes, managing a dotBrand domain requires registry-level infrastructure, but Abion can handle the technical operations, compliance, and strategy so your team doesn't need to build it in-house.
Take the first step to owning your brand
Contact us for consultation today!