dotBrand gTLDs: The Future of Brand Identity Online
- Domain Management
Short Summary
This whitepaper shows how dotBrand gTLDs give companies greater control, security, and trust online. You’ll find key advantages and real-world examples, along with details on the upcoming ICANN application window. All to help brands decide if a dedicated domain extension is worth the investment.
- Why dotBrand domains are an exclusive and flexible alternative to traditional TLDs like .com.
- How owning a dotBrand TLD improves security, brand trust, and online control.
- Why brands must be ready ahead of ICANN’s 2026 application window – a rare opportunity that may not return for years.
Why should you download the guide?
To learn how dotBrand domains can boost security, trust, and control of your online presence.
Who will find this guide useful?
This guide is useful for those planning long-term digital strategies, including:.
- Brand owners
- Marketing Teams
- Brand protection or IP teams
- Executives (CMO, CIO, CTO)
- Tech managers / IT security teams
Introduction
The internet has become an increasingly complex and competitive space for brand owners. As cyber threats multiply and brand impersonation tactics grow more advanced, organisations must evolve their digital strategies to maintain customer trust and safeguard their identities. dotBrand generic top-level domains (gTLDs) (also known as BRAND TLD’s or custom TLD) offer a transformative opportunity for brand owners to take control of their online presence.
By operating a proprietary domain extension such as ".yourbrand," businesses can significantly increase their digital security, brand recognition, and user experience.
This whitepaper explores what a dotBrand domain is, its history, structure, and benefits. It draws on key insights shared by domain industry leaders Jesper Knudsen (Global Managing Partner) and David Costa (Domain & Web Security Operations Specialist) at Abion during a recent webinar.
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