Hövding needed help with structuring the domain portfolio and legal security measures in case of infringement

Hövding kundcase


Hövding had the same problem as many other rapidly growing companies

Hövding were having a lot of problems caused by their domain names and hosting services being scattered, as well as having outdated/wrong contact data. Furthermore, there were a lot of holes regarding the domain names for the current and future markets. Lastly, many domain names that “ought” to be owned by Hövding were registered by other parties.

When Abion presented their solution for consolidating and simplifying the management of our domain names and hosting services, it immediately felt good, obvious, easy and logical. The implementation was carried out incredibly smoothly and we feel very safe with Abion.
Anna-Katarina Skogh
Anna-Katarina Skogh
Director of Marketing and Communications at Hövding


Cease-and-desist letters and takeover of domains

In the initial domain name analysis, a couple of domain names were found and perceived as ones that, according to the overall plan, ought to have been registered by Hövding. Hövding had previously been considering acquiring these domain names from their owners at the time. However, we recommended a preliminary investigation in order to evaluate the possibilities to legally claim rights to the domain names.

The investigations clearly showed that Hövding’s chances of winning a potential domain name dispute, regarding all affected domain names, were good. Luckily, it rarely has to go that far. Before a domain name dispute is initiated, a cease-and-desist letter containing information and an injunction to hand over the domain name is always sent to the current owner.

The reasons are twofold; firstly, it is a requirement to be able to initiate a domain name dispute that the owner has been informed in advance; secondly, a cease-and-desist letter often enough to reach the goal of getting control of the domain name. In all of Hövding’s cases we never needed to proceed with a dispute since all domain names were transferred to us as a result of the cease-and-desist letters.


A consistent and future-proof portfolio

The result is that Hövding today has a domain name portfolio that is consistent and according to plan, and is managed in a service where we have taken over both the administrative and legal responsibility for renewals. Furthermore, the previously scattered hosting services, such as DNS, are now consolidated and administered by the domain name consultants at Abion. Last but not least, the domain name portfolio is continuously monitored with Watch Services in order to identify domain name registrations that potentially could pose a threat to the Hövding brand.

Solutions for the case

About Hövding


Behind the Swedish innovation that is currently revolutionizing bicycle safety, stands Hövding. Studies conducted at Stanford University shows that Hövding’s unique airbag for cyclists provides up to eight times better protection against concussion compared to traditional bicycle helmets. Hövding is currently sold in Europe and in Japan. hovding.com

Find out how we can help your business

Get in touch with us and we will tell you more

Customer case

See other customer cases

Svenska Skidförbundet Kundcase Abion

Swedish Ski Association

Get complete control over their brands and domains
Coolstuff customer case


Coolstuff gets help with their trademark and domain registration
Norce customer case Abion


Handling strategic and legal issues during the rebranding

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Abion AB, corporate identity number 556633-6169 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Functional cookies

Functional cookies need to be placed for the website to perform in the way that you expect. For instance to remember which language you prefer, to know if you are logged in, to keep the website secure, remember login credentials or to enable sorting of products on the website in the way that you prefer.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data