Safeguard your brand
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Brand infringement threatens your revenue, reputation, and customer trust. Our Brand Protection Audit identifies risks and provides clear, actionable steps to secure your brand against counterfeiting, impersonation, and misuse.
Why Brand Protection Matters
Brand infringement leads to lost revenue, reputational damage, and weakened trust. Abion helps you stay ahead with expert insights and proactive strategies.
In a competitive market, protection is key. Our Brand Protection Audit identifies risks and provides clear, actionable solutions to safeguard your brand.
How it Works
Quick & Simple: Fill out a 1-minute questionnaire about your market and products.
Expert Analysis: We assess threats and weaknesses based on your responses. (Any information shared is confidential)
Actionable Report: Get clear recommendations tailored to your brand’s needs.
- We research your current trade mark protection and identify risks
- We check your web security setup
- We evaluate the overall risk of infringement
- We analyse the domain portfolio to see if there are risks and gaps
- We collect all in a report which you get a copy of and that we go through with you at your convenience
FAQ
Why is brand protection important?
Brand protection is crucial because it safeguards a company's intellectual property, potential revenue, reputation, and customer trust. Counterfeiting and brand impersonation can lead to financial losses, damage a brand's reputation and undermine consumer confidence in the brand.
What are the consequences of inadequate brand protection?
Inadequate brand protection can lead to financial losses from counterfeiting, loss of customer trust due to fraudulent activities, damage to the brand's reputation, and potential legal costs associated with enforcing intellectual property rights.
What is a takedown notice, and how is it used in online brand protection?
A takedown notice is a formal request sent by brand protection specialists' legal team, such as Ports Group, to an internet service provider or a platform, asking them to remove content that infringes on a company's intellectual property rights. It's a key tool in online brand protection, used to remove counterfeit product listings, fraudulent websites, or unauthorized use of copyrighted material.
What are some common challenges in online brand protection?
Some common challenges include the vastness and anonymity of the internet, which makes it difficult to track and identify infringers; the cross-jurisdictional nature of the internet, which complicates legal enforcement; and the rapid evolution of digital threats, which requires constant vigilance and adaptation.
How can a company ensure its brand is protected globally?
A company can protect its brand globally by letting a brand protection specialist, such as Ports Group, register its trademarks in all relevant jurisdictions, use Ports Group´s brand monitoring services, and partner with Ports Group legal experts to enforce their rights when infringements occur.
How can social media platforms be a threat to a brand's reputation?
Social media platforms can be a threat if they're used to spread false information about a brand, sell counterfeit products, or impersonate the brand. It's important for companies to actively monitor their brand presence on social media and quickly address any misuse.
What role does artificial intelligence play in online brand protection?
AI plays a significant role in online brand protection. Machine learning algorithms can analyze vast amounts of data to identify patterns, trends, and potential threats more quickly and accurately than manual methods. AI can also automate routine tasks, freeing up human resources for more complex tasks.
How can a company deal with counterfeit products sold online?
Companies can use brand protection specialists, such as Ports Groups, online monitoring tools to identify counterfeit products on e-commerce platforms. Once identified, they can request the platform to remove the counterfeit listings. Legal action can also be taken by Ports Group’s Legal Team against persistent offenders.
A global player with more than 25 years' experience
With more than 140 dedicated and passionate employees distributed across 16 European locations, we have eyes and ears everywhere. This also means our experts are familiar with local laws, regulations and processes in different countries. Our professionalism is also reflected in our customer retention which exceeds 95% year-on-year!
