Who’s posing as your brand?

Peak season is here. And that means more customers, more online activity and more opportunities for imposters to exploit your brand.

Assess your brand’s risk

Who’s posing as your brand? Spot an imposter

If only all imposters were this easy to spot

Other imposters are far less obvious. Fake sites, accounts and domains are designed to blend in. We assess the risk, see how they’re connected and take action to protect your brand.

Imposters take many forms

 

AI-generated fake websites.

AI-generated fake websites.

Counterfeit products.

Counterfeit products.

Domain lookalikes.

Domain lookalikes.

Fake social media accounts.

Fake social media accounts.

€118 billion*

The estimated value of counterfeit goods imported into the EU in 2025.

 


*Abion estimate based on Eurostat’s 2025 extra-EU imports of €2.512 trillion, applying the 4.7% counterfeit share estimated by OECD/EUIPO for 2021. This assumes the share remained unchanged and is not an official OECD/EUIPO estimate for 2025.

Impersonation has a real cost
Identify potential brand misuse

Find it. Stop it. Prevent it.

  • Find it: Identify potential brand misuse
  • Stop it: Assess and take the right action
  • Prevent it: Reduce future risk

Expertise that turns findings into action

Abion protects leading brands by combining technology with human judgement to identify misuse and take informed action.

Our team brings together specialist expertise across digital brand protection, investigations, and legal enforcement. This enables us to respond in a coordinated way, reducing the risk to our customers' brands, reputation, and revenue.

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Clients all over the globe

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Enforcement success rate

Depending on platform, infringement type, jurisdiction and available rights.

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Domain disputes success rate

How exposed is your brand this season?

Book a free expert consultation to understand your brand’s risk.

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