Abion expands its global presence with the opening of a new office in Dubai

Abion is thrilled to announce the opening of its new office in Dubai, marking a significant milestone in the company's global expansion strategy. 

As of today, Abion is thrilled to announce the opening of its new office in Dubai, marking a significant milestone in the company's global expansion strategy. The development is a testament to our commitment to providing unparalleled and innovative brand protection services to clients worldwide.

Leading our growth strategy in the region, we are proud to welcome two highly respected lawyers to our team, Nicole Giblin and Mark Devaney, formerly Legal Director and Partner at a long-standing international law firm in the Middle East. Together, they have accumulated over 30 years of experience in the IP world and are known for their industry insights and extensive legal expertise, working with some of the largest global brand owners. In addition, they are both active in a number of trademark organisations and are recommended on several industry rankings, such as the WTR 1000 and Legal 500 directories.

The dynamic duo has already started to build their team and will be opening the office doors together with Farid El-Hares, a rising Paralegal star who brings nearly 10 years of industry experience working with a variety of brands from a range of sectors.

Dedicated to becoming the number one tech-enabled guardian of brands across the globe

The decision to establish a presence in Dubai underscores the importance of the United Arab Emirates (UAE) and Middle East region in the global landscape of intellectual property and brand protection. Abion recognises the strategic significance of having a dedicated office in Dubai to better assist clients globally with their intellectual property and brand protection needs across the Middle East.

– "We are excited to open an office in Dubai with a first-class team, thereby strengthening our presence in the Middle East. This expansion not only reflects our commitment to deliver exceptional services to our clients and our dedication to become the number one tech-enabled guardian of brands across the globe, but it also further strengthens the company's position as a home for ambitious, top-talent in the IP industry," said Magdalena Bonde, CEO at Abion.

UAE: a hub for innovation and growth 

The UAE, and Dubai in particular, has emerged as a hub for innovation and growth with its “can-do” attitude and entrepreneurial mindset. With a similar approach to business, Abion will be well-positioned to provide comprehensive support and strategic guidance to companies expanding their operations into this dynamic region. The new office will enable Abion to engage more closely with clients in the UAE, offering tailored solutions covering all aspects of brand protection, including legal services, online brand protection, domain management and web security, all managed through our cutting-edge IP technology platform.

– “The addition of Nicole and Mark to our team demonstrates our continuous efforts to build a diverse and skilled workforce that can meet the evolving needs of our clients. I have known them both for a number of years and I am delighted that they have chosen to join Abion during these exciting times and help us drive the change we want in the IP industry" says Jesper Knudsen, Group Director New Markets at Abion

Abion looks forward to further collaboration with existing and new clients in the UAE, offering strategic insights and legal expertise to protect their intellectual property assets and uphold their brand integrity.

Mentions in media

The news has caused quite a buzz in the industry media, including: 

• Managing IP - read the full article here.
• World Trademark Review Weekly Digest - read the full article here.
• Legal Community MENA - read the full article here.
• The Oath - read the full article here.

Get in touch

If you have any questions about our UAE services or how we can help you in this region, please do not hesitate to email Nicole and Mark, or contact the main office on +41 44 515 65 75. If you have any press related questions, please contact Emil Björnum.