How Protected Is Your Brand, Really?

Get a free brand audit tailored to your company
Ready for pick-up at TechBBQ

Go Big, We've Got Your Back

Go Big, We've Got Your Back

Brand infringement puts your revenue, reputation, and customer trust at risk.

Abion helps you stay ahead with expert insights and proactive strategies. Our Brand Audit identifies vulnerabilities like counterfeiting, impersonation, and misuse — and provides clear, actionable steps to secure your brand where it matters most.

Get a free brand audit tailored to your company

Ready for pick-up at TechBBQ.

1

Quick & Simple

Fill out a 1-minute questionnaire about your market and products.

2

Expert Analysis

We assess threats and weaknesses based on your responses. (Any information shared is confidential)

3

Actionable Report

Get clear recommendations tailored to your brand’s needs.

 

Abion Brand Audit

Here’s What We Look At

  • We review your trademark coverage to flag legal gaps
  • We check your domains and web security to spot vulnerabilities
  • We assess infringement exposure across markets and digital platforms
  • You get a clear, actionable report — reviewed with you on your terms

FAQ

Brand protection is crucial because it safeguards a company's intellectual property, potential revenue, reputation, and customer trust. Counterfeiting and brand impersonation can lead to financial losses, damage a brand's reputation and undermine consumer confidence in the brand.

Inadequate brand protection can lead to financial losses from counterfeiting, loss of customer trust due to fraudulent activities, damage to the brand's reputation, and potential legal costs associated with enforcing intellectual property rights.

A takedown notice is a formal request sent by brand protection specialists' legal team, such as Ports Group, to an internet service provider or a platform, asking them to remove content that infringes on a company's intellectual property rights. It's a key tool in online brand protection, used to remove counterfeit product listings, fraudulent websites, or unauthorized use of copyrighted material.

Some common challenges include the vastness and anonymity of the internet, which makes it difficult to track and identify infringers; the cross-jurisdictional nature of the internet, which complicates legal enforcement; and the rapid evolution of digital threats, which requires constant vigilance and adaptation.

A company can protect its brand globally by letting a brand protection specialist, such as Ports Group, register its trademarks in all relevant jurisdictions, use Ports Group´s brand monitoring services, and partner with Ports Group legal experts to enforce their rights when infringements occur.

Social media platforms can be a threat if they're used to spread false information about a brand, sell counterfeit products, or impersonate the brand. It's important for companies to actively monitor their brand presence on social media and quickly address any misuse.

AI plays a significant role in online brand protection. Machine learning algorithms can analyze vast amounts of data to identify patterns, trends, and potential threats more quickly and accurately than manual methods. AI can also automate routine tasks, freeing up human resources for more complex tasks.

Companies can use brand protection specialists, such as Ports Groups, online monitoring tools to identify counterfeit products on e-commerce platforms. Once identified, they can request the platform to remove the counterfeit listings. Legal action can also be taken by Ports Group’s Legal Team against persistent offenders.

Meet us at TechBBQ

Anahita Masoumi

Anahita Masoumi

Denmark | Senior Paralegal

Christoffer Olsson

Christoffer Olsson

Sweden | Lead Client Advisor

David Costa

David Costa

Spain | Domain & Web Security Operations Specialist

Frederik K Sorensen

Frederik K. Sørensen

Denmark | Client Advisor

Haydn Simpson

Haydn Simpson

United Kingdom | Head of dotBrands

Janni Ahlgren

Janni Ahlgren

Sweden | Web Content Specialist

Jesper Knudsen
Kjetil Heggenhougen

Kjetil Heggenhougen

Norway | Business Development Manager

Lasse Offersen

Lasse Offersen

Denmark | Client Advisor

michel chambel

Michel Chambel

Sweden | IT Technician

A global player with more than 25 years' experience

With more than 140 dedicated and passionate employees distributed across 16 European locations, we have eyes and ears everywhere. This also means our experts are familiar with local laws, regulations and processes in different countries. Our professionalism is also reflected in our customer retention which exceeds 95% year-on-year!

Get your audit now

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