Practical SEO Guide to Switching to Your dotBrand Domain
- Domain Management
Short Summary
This guide explains how to migrate to a dotBrand domain while protecting SEO performance and search visibility. It addresses common concerns around domain changes and provides a clear, practical framework for a smooth transition.
- What really happens to rankings and traffic during a dotBrand migration.
- How to minimise SEO risk through planning, redirects, and staged execution.
- How to support the transition with monitoring, backlink updates, and paid search.
Why should you download the guide?
to understand how to minimise SEO impact and protect search visibility and traffic when migrating to a dotBrand domain.
Who will find this guide useful?
This guide is designed for teams involved in planning and executing a dotBrand migration, including:
- Brand owners and digital leaders
- SEO and marketing teams
- Web and technical teams
- Brand protection or IP teams
- Executives (CMO, CIO, CTO)
Introduction
Switching your main website (.com) to a dotBrand domain (.yourbrand) is an exciting step. It strengthens your digital identity, gives you more control, and sets you apart in the market. But we also know the decision raises an important question: what happens to search rankings and SEO when we move?
The truth is any domain migration will cause temporary fluctuations in visibility and traffic. But with the right planning and execution, you can minimise risks, protect your traffic, and even strengthen your long-term position.
This guide walks you through the practical steps, from a phased approach to technical setup and smart use of Google Ads.
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