Abion / Blog / How secure is your brand?
linkedin-sales-solutions-0QvTyp0gH3A-unsplash

Today, when speaking of brand protection, it has a broader meaning than just the traditional legal aspects. Brands are exposed to other types of threats in a digital and global environment. Defined legal infringements continue to be replaced by new sorts of infringements, digital and technological threats. Therefore, in order to protect the brand completely, different solutions are needed today. You have to understand the legal parts and combine them together with technological services for the best result.

Email fraud is one of the most common threats towards brands. DigiCert, one of the world's largest providers of digital security, is now testing through a new Verified Mark Certificate (VMC), a process for verifying email senders.

 

Create brand security with Verified Mark Certificate
An example of how it can look in the receiver's mailbox before/after implementing VMC 

 

A precondition for VMC is that the applicant has a legal trademark registration (logotype) and thus can show their right to the trademark. With a VMC, the logo is visible in the sender's mail and the recipient can directly determine if the sender is legitimate. VMC is likely to be standard by next year.

- VMC is a clear example of how developments are moving towards the integration of technology and law. Today, great damage can happen long before legal action takes effect. As a platinum partner to DigiCert, we follow the development of VMC closely, says Marie Widmark, Business Development Manager at Abion.

Talk to us about brand security by leaving your information below

 

VMC before and after visual

Learn more: Verified Mark Certificate

With VMC you can display your logo in the customer's inbox. We will ensure your domain is properly prepared, helping you become one of the first businesses with VMC, as soon as the standard is launched.

 

Learn more: Verified Mark Certificate - How you can display your logo in the customer's inbox.

Related reading

Magdalena Bonde Abion - Steven Lane Lane IP - Press relese

Abion Expands its International Footprint With the Acquisition of Lane IP

Announcements
English
pll_66598a8418003
5, June 2024
We are excited to announce the acquisition of Lane IP, a renowned UK-based IP specialist. This strategic acquisiti...
Alfa Romeo sign

Alfa Romeo makes a U-turn: Milano goes Junior

Trademark Management
English
13, May 2024
Following pressure from the Italian government, Alfa Romeo is forced to change the name of its newly unveiled SUV.

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Abion AB, corporate identity number 556633-6169 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Functional cookies

Functional cookies need to be placed for the website to perform in the way that you expect. For instance to remember which language you prefer, to know if you are logged in, to keep the website secure, remember login credentials or to enable sorting of products on the website in the way that you prefer.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data