8, January 2024
Do’s and Don’ts in Domain name registration
Registering your domain name the right way can make a big difference to the overall performance of the website. Your domain name must reflect your company or your brand, be easy to remember and catchy. But it must also be available for registration and follow certain rules.
Domain Registration Checklist
1
Use your name as the owner of the domain name (or your company name)
It’s critical to ensure that you are the owner of the domain and the primary administrative contact. Consider your domain as your property - if you don’t own it, you can’t sell it. This is one of the most common mistakes small to medium business owners make.
2
Enhance your domain with a strategic top-level extension
Consider the importance of the TLD in your domain choice. National TLDs and the .com TLD are significant for effective marketing. With the growing acceptance of nTLDs and brand TLDs relevant to your services (e.g., .sport or .car), it's crucial to align your domain with the geographic region or key industry keyword for optimal organic search ranking. Choose wisely to strengthen your online presence.
3
Use your brand - your domain name should help find your business
Make your domain name strategy correspond to your business strategy. Remember also that your domain name should be easy to type/spell, easy to pronounce and easy to remember.
4
Don’t use numbers, dashes, abbreviations
With countless websites offering the same services, clients find it almost impossible to remember domain names unless they are simple and represent your business or your brand.
5
Anticipate and avoid Legal conflicts
Make sure you are not choosing a domain name that is similar to the one used by an established competitor.
6
Avoid trademark issues
Make sure you are not selecting a name owned by a third party for similar products or services.
7
Check for associated content
While the domain name itself may not be registered, your intended name may still return content that might be inappropriate, irrelevant, or even dangerous to your business.
8
Be aware of the scammers
There are a lot of scammers around, so try to make sure you buy your domain name from a reputed registrar who is in the ICANN’s accredited registrar’s list.
9
Watch and monitor your domains
By adding Domain Watch and Domain Monitoring, you can keep an eye out for new domain registrations and monitor already registered domains.
Register domains
With Abion, domain registration becomes effortless. We cut out the middleman, ensuring an effective and seamless process. As an ICANN-accredited registrar, we have the authority to register your domain worldwide. Additionally, we provide local expertise and efficient registrations for cases that require a personal touch.
We take care of everything in domain registrations
Get started with a consultation today!
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