STIGA Sports
How Both Visibility and Open Rate Improved
CHALLENGE
Protecting the Brand and Meeting Today’s Email Delivery Challenges
Since 1944, STIGA Sports has been a global leader in table tennis and sports equipment, renowned for innovation and quality. They have developed iconic products such as the Snowracer® and the unique hexagonal racket CYBERSHAPE®, used by Olympic medalist Truls Möregårdh. With an increasingly expansive digital presence, they needed to protect their brand, maintain customer trust, and ensure their emails successfully reach their customers.
We are incredibly satisfied with Abion. Their proactive and friendly approach, combined with quick service, saves us time, allowing us to focus on our product development.
SOLUTION
Abion’s Expertise in Brand Protection and Email Security
With Abion's support, STIGA Sports gained control over its digital security and brand protection. By implementing a Verified Mark Certificate (VMC), their email deliverability significantly improved. A VMC allows STIGA Sports to display its logo alongside a Google Checkmark in the inboxes of customers and suppliers, helping the brand stand out in a crowded space.
In addition to introducing the Verified Mark Certificate, Abion also manages STIGA Sports' domain portfolio and assists with renewals, DNS, and strategy.
RESULT
Improved Deliverability, Open Rate, and Trust
The partnership with Abion has led to clear improvements. By displaying its logo in customers' inboxes, STIGA Sports has increased both its open rate and brand presence, while also strengthening customer trust.
With Abion’s proactive approach, STIGA Sports can continue focusing on innovative product development and delivering world-class products. Their digital communication is now more effective, resulting in a stronger market position and greater customer loyalty.
Solutions
Verified Mark Certificate (VMC)
Web Security
Legal Services
GET TO KNOW STIGA Sports
A Global Company Focused on Innovative Product Development
STIGA Sports AB, a global company with partners in over 100 countries. The classic Swedish table tennis company with both hobby and professional products. In 1944, STIGA started its production of table tennis products and is today established as one of the world's largest brands of table tennis. STIGA also offers a wide range of outdoor and indoor sports items with classics like Snowracer® and the Play-Off table hockey games.
Discover STIGA Sports now
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