STIGA Sports

How Both Visibility and Email Open Rate Improved

CHALLENGE

Protecting the Brand and Meeting Today’s Email Delivery Challenges

Since 1944, STIGA Sports has been a global leader in table tennis and sports equipment, renowned for innovation and quality. They have developed iconic products such as the Snowracer® and the unique hexagonal racket CYBERSHAPE®, used by Olympic medalist Truls Möregårdh. With an increasingly expansive digital presence, they needed to protect their brand, maintain customer trust, and ensure their emails successfully reach their customers.

We are incredibly satisfied with Abion. Their proactive and friendly approach, combined with quick service, saves us time, allowing us to focus on our product development.

Benjamin Östgårdh

Head of eCom, STIGA Sports

SOLUTION

Abion’s Expertise in Brand Protection and Email Security

With Abion's support, STIGA Sports gained control over its digital security and brand protection. By implementing a Verified Mark Certificate (VMC), their email deliverability significantly improved. A VMC allows STIGA Sports to display its logo alongside a Google Checkmark in the inboxes of customers and suppliers, helping the brand stand out in a crowded space.

In addition to introducing the Verified Mark Certificate, Abion also manages STIGA Sports' domain portfolio and assists with renewals, DNS, and strategy.

RESULT

Improved Deliverability, Open Rate, and Trust

The partnership with Abion has led to clear improvements. By displaying its logo in customers' inboxes, STIGA Sports has increased both its open rate and brand presence, while also strengthening customer trust.

With Abion’s proactive approach, STIGA Sports can continue focusing on innovative product development and delivering world-class products. Their digital communication is now more effective, resulting in a stronger market position and greater customer loyalty.

Solutions

DNS services

Smart and smooth DNS management in our customer platform, Abion Core. We also offer DNSSEC, Anycast DNS, and Https redirect.

Win the Inbox Battle with a Verified Mark Certificate

Verified Mark Certificate (VMC)

Verified Mark Certificate lets your company render a logotype in your customer’s e-mail clients. Become one of the first businesses with VMC.

Email Compromise Protection (ECP) – Protect Your Email

The technology behind secure email protects organizations against email fraud, both internally and externally for customers and suppliers.

Domain management

Domain name management is the ideal solution to handle a larger portfolio of domain names, without having to worry about administration

GET TO KNOW STIGA Sports

A Global Company Focused on Innovative Product Development

STIGA Sports AB, a global company with partners in over 100 countries. The classic Swedish table tennis company with both hobby and professional products. In 1944, STIGA started its production of table tennis products and is today established as one of the world's largest brands of table tennis. STIGA also offers a wide range of outdoor and indoor sports items with classics like Snowracer® and the Play-Off table hockey games.

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