Abion / Blog / Abion makes its third acquisition this year by taking over Inbrand AB
Abion Förvärvar Inbrand

Abion AB continues to pursue its strategic growth agenda and completes yet another acquisition, the successful Inbrand AB. Earlier in 2022 Abion acquired Otmore Limited and Corebiz Solutions, and together with Inbrand these new additions strengthen Abion's position as the leading Nordic player and provider of platform-based IP and domain services.

- Abion has a strong ambition to continue to drive strong and profitable growth. The acquisition of Inbrand is another valuable addition, and we have once again shown proof of our ability to implement and act on our plan,” says Magdalena Bonde, CEO of Abion.

- It makes sense and feels great that Abion have acquired Inbrand. We are very happy as it means that our clients gain access to a greater range of services as well as expertise within Brand Protection, and on top of that they get to work with the market's best platform when it comes to brand security, says Joel Malmborg, CEO for Inbrand AB

Strengthened position in the Nordic region with the aim of becoming Europe's leading provider

Through acquisitions in 2022, Abion has strengthened its customer base as well as broadened its expertise and in-house capacity. The acquisitions have given Abion the ability to increase scalability and they are now equipped for the next step, to extend across Europe. Central to this strategy is continued organic and acquisition-based growth.

- We have the leading position in the Nordic market and are therefore a natural acquisition leader and an attractive partner to merge with. Our vision is to become Europe's largest provider in this segment, and we are now another step closer to that goal, says Magdalena in conclusion.

The parties have chosen not to disclose the purchase price. EY Corporate Finance has acted as financial advisor and Setterwalls Advokatbyrå (Law firm) legal advisor to Abion in the transaction.

For further information, please contact

Magdalena Bonde 
VD Abion AB 
+46 76 112 00 48
magdalena.bonde@abion.com  

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About Abion

Abion is a fast-growing and profitable provider of platform-based IP and domain services. Abion has a unique position in the market with 25 years of experience in digitalization as an ICANN-accredited registrar and with a comprehensive Brand Protection package and software and services within Domain Management, Trademark Management, and Web Security.

Central to what Ports offer is the software platform Abion Core, which brings together the portfolio of holdings, giving an optimal overview and automated management. The platform manages domains, brand holdings, and web security products. Proactive protection through Abion's monitoring services secures the customer's intellectual property rights and exclusive rights. 

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About Inbrand

Inbrand has many years of experience and broad competence in different areas of the segment. Inbrand offers marketing-leading expertise within domain management and digital marketing.

Inbrand provides consulting and management services with a focus on the secure management of domain names, security solutions, and digital marketing. Inbrand targets companies and authorities that place high demands on service, quality, and safety.

Through active management, Inbrand ensures its customers receive safe and tailor-made management of domain names.

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