About us
Dedication beyond the expected
We provide solutions for managing intellectual property rights, domain names, web security, and brand protection. Our all-in-one platform simplifies brand asset management, allowing you to focus on what matters while we safeguard your brand every step of the way.
Clients all over the globe
Employees in 17 offices
Protected domains
Global reach, local expertise
We’ve brought together the world’s leading experts under one roof. With a strong local presence across Europe, Asia, the UAE, and Australasia, supported by a global network, we ensure a personal touch whenever and wherever it’s needed.
We cover every aspect of protecting your brand:
- Web security
- IP and legal strategy
- Strategic domain name consulting
- Brand protection and enforcement
Guardian of brands since 1994
Previously, intellectual property (IP) assets were scattered and challenging to manage. We tackled this with our in-house developed platform, providing a complete overview of everything related to your brand. The platform frees up your time and resources – something we are passionately committed to.
Some of our clients
The story of Brand Freedom
1994
Domain names obtainable in Sweden
Entrepreneurs Hans Thorén and Per-Anders Hurtigh are among the first to give the public an opportunity to acquire domain names and hosting solutions.
1999
Sweden's first ICANN registrar
The monopoly on .COM is abolished and ICANN is formed. Our journey starts with the company becoming Sweden's very first ICANN-accredited registrar. This means that we also are Europe's third and the world's seventh registrar.
EARLY 2000S
Protection for intellectual property grows
In the early 2000s, companies see an increased need to monitor and strengthen their intellectual property rights. Ports Group becomes an early player in brand management, which contributes to the company's continued strong growth.
LATE 2000S
The world’s organisations go online
Digitization is gaining momentum and the world is changing rapidly. It is now a matter of course for all businesses to be available online and on social media. This development attracts the interest of criminals, who see opportunities to commit new types of fraud by taking advantage of the security loopholes that now expose companies and their data.
2016
A vision for Brand Security
Ports Group becomes even more pronounced in its vision to protect brand assets around the world. Our new aim is to become an all-in-one partner in Brand Security as we have the in-house expertise required to deliver a complete solution for all disciplines of brand protection.
2018
Ports Management is launched
Companies are seeing a growing need to gather, review and manage their global brand assets. We see an opportunity to create a digital solution where customers can make purchases and renewals themselves, but also get a comprehensive overview of their asset portfolio. This originates the development of our pioneering customer platform Ports Management.
2022
More competence gathered in-house
An eventful year characterised by growth, both organically and through the acquisition of three companies. During the year, Otmore, CoreBiz and Inbrand are bought and our expertise within brand protection was strengthened, resulting in an even more comprehensive and valuable solution for our customers.
2023
A European IP-powerhouse
Our European presence is greatly strengthened when we joined forces with BRANDIT. We now have around 140 employees in offices in Switzerland, Italy, Norway, Denmark, Malta and Turkey, among others. With this acquisition, both our customer base and our assets within the Domains and Trademark segments are expanded. We are also welcoming a new majority shareholder, Bridgepoint, one of the world's leading private asset growth investors.
2023
New name, new costume, one company
Ports Group and BRANDIT transform into Abion. We unite the world's foremost brand protection experts under one roof. With the vison to be the #1 tech-enabled guardian of brands across the globe, Abion is set out to empower brands of all sizes and types – Brand Freedom.
2024
Abion expands its global presence opening new office in Dubai
The opening of our new office in Dubai is marking a significant milestone in Abion's global expansion strategy. The development is a testament to our commitment to providing unparalleled and innovative brand protection services to clients worldwide.
2024
Abion achieves ISO 27001 Certification
We are proud that we have successfully become an ISO 27001-certified company. This certification highlights our dedication to information security, ensuring client confidence, regulatory compliance, and continuous improvement in protecting corporate and customer data.
TODAY
Extending our international footprint with the acquisition of Lane IP
With the acquisition of Lane IP, a renowned UK-based IP specialist, we reinforce our position as a leading European player. This move aligns with our long-term strategy to enhance our presence in key markets and expand our service portfolio to better serve our clients. Our presence now includes China, Hong Kong, Ireland, Malaysia, New Zealand, and the UAE.
Our employees - your dynamic heroes
The backbone of Abion is the dedicated and exceptional individuals with cutting-edge expertise that are our employees.
Abion has a local presence across Europe and a global network. Currently, we have about 240 employees based in offices located in Sweden, UK, Ireland, Italy, Norway, Malta, UAE, Denmark, Switzerland, Turkey, China and Malaysia.
Our team consists of experts with diverse backgrounds and specialties; intellectual property lawyers, tech specialists, software developers, domain name strategists and trade mark experts – all equally passionate about brand freedom.
Bridgepoint fuels our mission to safeguard brands worldwide
Abion is supported by Bridgepoint, a robust majority owner renowned for its expertise in private equity investment. As one of the world’s leading private asset growth investors, Bridgepoint aligns perfectly with our vision of becoming the #1 tech-enabled guardian of brands worldwide. With a strong local presence in Europe, the US, and China, Bridgepoint combines global reach with local market insights and sector expertise, complementing Abion's development and growth trajectory.
Our board is led by Lars Börjesson, former board member of SBAB and former CEO of KGH (part of Maersk).
We're here – let's talk
Whether you need support, want to join our team, or seek guidance on the best brand protection strategies, we're here for you.