Abion / Blog / Introducing Abion: The Bold Pioneers of Brand Freedom
03. Post 1200×627 – abion no text

Ports Group and BRANDIT are thrilled to announce our new brand name and identity for the combined company.


Gothenburg, Nov 2023

Following the strategic merger in February 2023, we are excited to unveil our unified brand identity as Abion. This re-branding initiative represents a powerful combination within brand protection, intellectual property management, domain management and web security – bringing together some of the world’s leading experts and cutting-edge technology under one company and one brand.

“Our new brand identity is a testament to the company's collective strength, renewed purpose, and unwavering dedication to serving its customers and partners. We are excited about the future and believe our new brand identity will enable us to better serve our clients, foster innovation, and deliver on our promises.” says Magdalena Bonde, CEO of Abion (and former Ports Group CEO).

Abion emerges as a pioneering force dedicated to safeguarding brands and enabling businesses to innovate, dream and grow. Our core vision is to empower brands and give them the freedom to supercharge their IP portfolios, faster, smarter, better. We are revolutionising how brands remain safe, allowing them to focus on what matters and to make a difference in the long-term.

Johan Dahlfors, Partner and Head of the Nordics at Bridgepoint Development Capital said: "Having recently partnered with Abion as their new majority owner, we feel that the new brand identity is ideally aligned with the company’s ambitious vision and future objectives.”

Abion draws inspiration from its innovative heritage, where both Ports Group and BRANDIT have consistently pushed industry boundaries and set new standards. Abion is committed to being bold, innovative and dedicated to delivering high-quality services, with the aim of becoming the leading guardian of brands across the globe.

“Together we have built a global IP powerhouse that is moving forward as one. With Abion, we are poised to reshape the landscape for digital brand protection and further our reputation as an industry leader.” Said Jesper Knudsen, Global Managing Partner at Abion (and former Founder of BRANDIT).

The new Abion brand identity features a bold new logo and colour palette, as well as a redesigned website and marketing materials. The logo is designed to evoke a sense of brilliance, innovation, dynamism and magic. The colour palette is modern and bold, and the new website is easy to navigate, open and a wealth of useful information.

Abion invites its valued clients, partners, and stakeholders to explore the new brand identity through its website, social media channels, and other communication platforms.


For more media inquiries, please contact: Emil Björnum, Chief Marketing Officer emil.bjornum@abion.com


About us


Abion is a fast-growing and profitable platform-based IP and domain services provider. Abion has a unique position in the market with 25 years of experience in digitalisation as an ICANNaccredited registrar and a comprehensive brand protection package, combining a range of software and services within Domain and Trademark Management, Web Security, Legal Services, and Online Brand Protection.

Proactive protection through Abion’s monitoring services secures the customers’ intellectual property and exclusive rights. Central to what Abion offer is a software platform, which brings together the portfolio of holdings, providing an optimal overview and automated management. The platform currently manages domains, trademarks, and web security products.

Abion is the guardian of brand freedom, empowering brands: faster, smarter, better. We act as your brand defender, eliminating threats and protecting your intellectual property so you can place your focus elsewhere. Abion brings together the world's foremost experts, bringing a fresh perspective and advanced legal technologies to address today’s IP challenges.

Read more about Abion.


Stay up to date with the latest news on LinkedIn

Related reading

Trademark watch

Webinar: Online Brand Protection

1, marts 2024
Secure your brand - Why Online Brand Protection matters Online brand protection is more than just removing fakes....
Sådan bør virksomheder arbejde med Corporate Domain Management

Sådan bør virksomheder arbejde med Corporate Domain Management – en komplet guide

2, april 2023
Ansvaret for domæner hører ofte under IT-afdelingen. Denne guide henvender sig derfor til dig, der er IT-chef elle...

This website uses cookies

Cookies ("cookies") consist of small text files. The text files contain data which is stored on your device. To be able to place some type of cookies we need your consent. We at Abion AB, corporate identity number 556633-6169 use these types of cookies. To read more about which cookies we use and storage duration, click here to get to our cookiepolicy.

Manage your cookie-settings

Nødvendige cookies

Necessary cookies are cookies that need to be placed for fundamental functions on the website to work. Fundamental functions are for instance cookies that are needed for you to use menus and navigate the website.

Funktionalitet cookies

Functional cookies need to be placed for the website to perform in the way that you expect. For instance to remember which language you prefer, to know if you are logged in, to keep the website secure, remember login credentials or to enable sorting of products on the website in the way that you prefer.

Statistical cookies

To know how you interact with the website we place cookies to collect statistics. These cookies anonymize personal data.

Ad measurement cookies

To be able to provide a better service and experience we place cookies to tailor marketing for you. Another purpose for this placement is to market products or services to you, give tailored offers or market and give recommendations on new concepts based on what you have bought from us previously.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data